BolognaFiere Group and SoGeCos S.p.A., organizer of Cosmoprof Worldwide Bologna, have signed a strategic partnership agreement with Ipekyolu, the Turkish organizer of the trade show BeautyEurasia. The two parties will work together to further develop the event, which is held annually in Istanbul.

BolognaFiere Group, a leading trade show organizer in the cosmetics, fashion, architecture and building, art and culture sectors, features more than 80 exhibitions in its portfolio, among domestic and international events.

BeautyEurasia is a well-established trade show. In 2009, it attracted more than 340 exhibitors from 40 countries and welcomed more than 17,000 professional visitors. The Istanbul show has proven to be the ideal gateway to doing business not only with the local Turkish market but also with the surrounding regions including the Balkans, Middle East, North Africa and Central Asia. More than 2,000 importers and buyers who participated at the event came from this Eurasian area demonstrating the event’s importance as a regional show. Its organizers, Ipekyolu have been running exhibitions in Turkey since 1999. They also have a sister company that runs shows in Kazhakistan and Central Asia and they organize Turkish group participation at international exhibitions, mainly in Dubai.

Under the terms of this agreement SoGeCos S.p.A., 100% owned by BolognaFiere Group, will be in charge of international marketing and, in cooperation with Fairsystem International Exhibition Services s.p.a. – another company of BolognaFiere Group – of the international sales. SoGeCos S.p.A. and its offices in Milan, Paris, New York and Shanghai will ensure that all the companies interested in developing business opportunities in the Eurasia region have professional and easy access to organizing their participation.

Announcing the partnership SoGeCos S.p.A. Managing Director, Aureliana De Sanctis, said: “Ipekyolu is an ideal partner for growing our business in the Eurasian region. We share a common view on the opportunities presented to us by the Eurasia region and are delighted to collaborate on the project.”

Ipekyolu president, Mahmut Er, said: Cosmoprof is the world’s leading exhibition for the perfumery, cosmetics, hairstyling, beauty, spa and nail sectors. The expertise and insight of SoGeCos S.p.A. and BolognaFiere Group will be invaluable to the success and growth of the show as well as to the development of the beauty business in the region”.

The 6th edition of BeautyEurasia is scheduled for June17th -19,2010 at the Tuyap Exhibition Centre, Istanbul.